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MONIKER WARS
February 19, 2002

What gives? Witness this american IT website NEW ARCHITECT. This is the first time I have seen 'IT architects' daring to drop the "IT". Does this mean that we plain old building architects will have to fight for our right to the word 'architect' as this vitamin D deficient mob attempt to cash in on our cachet?

This IT invasion is already causing confusion for people trying to use internet search engines, as words like plan, build, design and the like have been swiped by a quite different industry. The public understanding of the meaning of architecture will steadily erode from here on in without a gutsy response from the institutes.

As these people get paid about three times as much as us improverished old-style architects, they ought to be able to think up a new name for themselves, rather than nick ours. Suggestions please.


Havoc for the search engines:

I have been a Web Techniques fan since 1998. Now you're changing the name to New Architect . It doesn't grab me, but I imagine it will grow on me. I truly feel the need in this industry to learn more solid architecting. And that includes both information architecture and database architecture.

A LETTER TO NEW ARCHITECT'S EDITOR FEBRUARY 2002

In talking with readers and vendors, it was clear that the Internet had evolved to the point where people were thinking about it in terms of its architecture. As you mentioned, topics like information architecture, database architecture, and even network architecture are now standard concerns for people who plan and build applications.


NEW ARCHITECT'S RESPONSE FEBRUARY 2002

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